Paid Social
Project
Paid Social Media
Role
Art Director, Writer, Motion Designer
I specialize in crafting compelling paid social media campaigns with a strong focus on creative storytelling and video execution. From concept to final edit, I develop engaging creative tailored for platforms like TikTok, Instagram, Facebook, and YouTube. I utilize hooks, blending strong visuals, engaging copy, and dynamic editing to drive performance. I ensure each ad aligns with brand identity while optimizing for different placements—vertical 9x16 formats for Reels and TikToks, 16x9 for YouTube pre-rolls and broadcast, and 1x1s. In collaboration with agency partners, I am well-versed in preparing ad creative for A/B testing, ad optimization, and creative strategy to craft compelling ads that drive results.
Baseball Savings
Baseball Savings is an e-retailer for all things baseball and softball. I developed these ads from start to finish, including script writing, art direction, motion design, sound design, and editing. To optimize the ads for A/B testing, I created three variations of the ad utilizing the same script structure, highlighting bats, gloves, and cleats—all in 16x9, 9x16, and 1x1, for maximum testability.
Sportsman’s Guide
Sportsman’s Guide is an e-retailer for outdoor goods, from camping, fishing, hunting, and beyond. The objective was to develop a series of 30 and 15-second awareness ads that highlighted our top categories within camping. I developed these ads from start to finish, including script writing, art direction, motion design, sound design, editing, and VO.
The Golf Warehouse
I developed this series of general awareness ads for the 2025 release of clubs from major golf brands. As part of this campaign, I also repurposed vendor video content to highlight their releases individually—I edited condensed versions with new music, SFX, and branded end tag CTAs with variations on messaging.